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MADD’s December 14th Soft Launch an International Success

Dec 14th 2011


MADD’s December 14 Soft Launch an International Success

MADD celebrated their soft launch on Rupert Street in Soho on 14 December to mark the opening of the mango-themed dessert and drinks lounge dedicated to the “king of fruits”. This coincided with the heralding of the Australian Kingston Pride Mango to UK shores for the first time ever.

Excited MADD fans were greeted at the door by an orange kangaroo to celebrate MADD’s partnership with Manbulloo Ltd., Australia’s finest mango growers. From 19 December, MADD will be serving the Kensington Pride mango, which is marked by its rich, melon flavours, proving their dedication to providing customers with exotic and nutritious fruit of the highest calibre.

Guests were then given the opportunity to sample tasty desserts with a friendly tip or two from the MADD team– or ‘MADDams and MADDmen,’ as they call themselves. The extensive array of desserts that MADD had on offer exuded fun and exoticism, reflecting the global influence of the mango. From the Thai favourite Siam, which combined sweet coconut sticky rice with fresh seasonal mangoes, to the delicious Nutella mousse, guests went MADD for the tasty treats.

MADD lived up to its light-hearted vibrancy of character through their cocktail menu, which included vodka-based mango shooters and mango kamikazes. There were also twists on some familiar favourites, with the delightful mango mojitos and daiquiris on offer.

Every seat was filled late into the night, with MADD fanatics getting their fill of free cakes and cocktails. Were you there? What did you think of MADD’s soft launch (and the dancing kangaroo)?

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Magnificent mangoes?

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